Journal

Latest writing

Guides, case studies, notes.

Push frequency capping & audience fatigue: the 2026 data

How push CTR and CR decay with cumulative impression frequency, optimal caps by vertical, fatigue-recovery windows, and how to detect a fatigued segment before it tanks ROI — modelled from an n>120M dataset, with methodology.

05/29 Read

network-comparison

Best push ad networks for nutra & dating 2026 — CR tested by vertical

Push networks ranked for nutra and dating by day-7 CR, not CTR. Per-network conversion tables with sample sizes, GEO, and fraud rates from parallel buys. Nutra and dating behave nothing alike — one ranking can't serve both.

05/28 Read

comparison

Push vs Google vs Facebook: cheapest installs in 2026

n=120M Mobidea cohort audit. Push, Google UAC and Meta CPI by GEO and vertical — with day-1 vs day-7 vs day-30 attribution math and clean p-values.

05/27 Read

guide

What is push notification advertising? 2026 buyer's guide

Push notification advertising explained with n=120M dataset evidence. Browser opt-in, day-7 CR, frequency math, vertical ranges, and when not to use push.

05/27 Read

network-comparison

Best push ad networks 2026: 10 push notification networks, data-tabled

The honest list of 10 push ad networks (push notification format) compared on CTR baseline, day-7 CR, fraud rate, and payment delay — every number with its sample size. No vague rankings.

05/15 Read

vs-google-ads

Push notification ads vs Google Ads — conversion data

Parallel-network A/B push tests with sample sizes, day-7 CR, and the p-values most decks omit. Where push wins, where Google Ads wins, where it draws.