Journal

Latest writing

Guides, case studies, notes.

network-comparison

Best push notification ad networks 2026: 10 networks with the data tables

Ten push networks compared on CTR baseline, CR by vertical, fraud rate, and payment delay. Sample sizes attached. Where Adsy.tech, PropellerAds, RichAds, Adsterra, Monetag, Adcash, Mondiad and others actually win.

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vs-google-ads

Push notification ads vs Google Ads: the conversion data nobody publishes

Parallel-network A/B push tests with sample sizes, day-7 CR, and the p-values most decks omit. Where push wins, where Google Ads wins, where the comparison is wrong-shaped.

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push-format

What is push notification traffic? Definition, mechanics, and when push is the wrong format

Push subscription mechanics, browser segmentation effects on CTR, and the anti-hype list of verticals where push fails. Data-driven glossary by an ex-Mobidea data scientist.

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